Objectives                                                                                       

This course aims to:

• Assess marketing needs and the organization's ability to implement

• To develop the skills of international and export marketing managers and employees with a view to opening up new export markets.

Increase competitiveness in foreign markets. •

Targeted groups                                                                                      

• Marketing managers

• Sales and marketing staff

• Workers in the Export Department

Scientific content                                                                                    

• Company strategy, vision, mission and marketing role

• Assess the needs of international marketing and the company's ability to implement

• The definition of international marketing and its concepts and challenges

• Compare international marketing with local marketing

• International Marketing Planning

• International marketing tools and mechanisms