Introduction  

Trade fairs are opportunities to bring your business to a large number of people in a short period of time. In this course, we show techniques that make participating in a trade show is more successful. This course is especially suitable for companies that wish to increase their sales by participating in trade fairs and effective marketing activities while they are there.

In this course we focus on the results and on how to choose the right trade fair for the company's products. We'll explain how to set up the gallery and manage participation, either collectively or individually. Participants will learn ways to improve their effectiveness in their wing - from increasing the number of visitors to interview potential partners.

Successful participation in the trade fair begins long before the doors open. After completing this training, participants will know whether participating in the trade fair will help them. They will have strong and practical skills that they can use throughout the trade fair process.

Targeted groups

• Representatives of the companies in trade fairs and conferences.

 •Marketing managers, brand managers, sales managers and    promotion

Scientific content

•         Why do we offer?

•         Benefits in the short, medium and long term

•         Sales, positioning and branding

•         How to define the objectives of the exhibition

•         Return on investment criteria

•         Potential and current customers

·         Attract new customers

•         Give them a compelling reason to visit the company's pavilion at the fair

•         How to identify interaction with gallery visitors

•         Participation etiquette

•         How to build a relationship with customers

•         View the company's products and services

•         Negotiation and persuasion skill

Steps to successful participation in a trade fair:

1. Success Factor 1: A clear definition of the objectives of the exhibition

2. Success Factor 2: Budget Planning

3. Success Factor 3: Presentation Mode

4. Success Factor 4: Marketing for Visitors

5. Success Factor 5: Focus on new contacts

6. Success Factor 6: Staff Training

7. Success Factor 7: Discussing Agreements

8. Success Factor 8: Registering Communications

9. Success Factor 9: Follow-up evaluation of the trade fair

10. Success Factor 10: Monitor Success